The myth of relationship building as the key measure of PR
One of the myths to emerge in public relations has been the view of relationship-building as the key measure of PR accomplishment. The problem with using relationship-building as the key measure is...
View ArticleUse measurement to demonstrate your value
Communicators invariably have to battle to prove the worth of their activities in dollars. Here’s a case study of how US consultant Angela Sinickas helped one client to prove the value of her internal...
View ArticleProving the $ value of your communication
One of the most difficult things you face as a communicator is how to prove the value of your communication work. The value of much that you do is subjective; it is not measurable, or at least not...
View ArticleMake the case in support of corporate PR value
Every professional communicator is surrounded by people who don’t understand communication. Executives from operations, accounting, finance, administration, HR, legal, sales and marketing really don’t...
View ArticleHow communication audits make you more valuable
Chances are most employees are dissatisfied with communication in your organization, whatever its size, because nearly all organizations communicate poorly with their employees. Employee surveys...
View Article‘Snowball sampling’ helps you find and mobilize your unofficial opinion leaders
Senior insurance executive Rob Borden thought he had all the bases covered in his plan to make sweeping changes to his company’s health insurance policies and procedures. New legislation meant it was...
View ArticleHow to measure information gaps in your communication
Measuring information gaps You can find out how well you are currently communicating on important organizational subjects and whether you are using the channel preferred by your internal or external...
View ArticleUse ratings by staff to improve the boss’s communication skills
Surveys reveal that managers and supervisors think they are better communicators than they really are. Therefore asking managers and supervisors about their communication skills generally doesn’t lead...
View ArticleBoost for measurement – the weakest area in communication
Three excellent initiatives strengthen the amount of information available on good measurement – the weakest area of professional communication activity: Integrated Evaluation Framework The...
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How to measure your PR team performance for best results
How effectively is your PR/communication department performing? And how well are you dealing with your internal stakeholders? The important thing is to identify only the matters for which the...
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How to measure your PR team’s performance
How effectively is your PR/communication department performing? And how well are you dealing with your internal stakeholders? The important thing is to identify only the matters for which the...
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AVEs and multipliers are fake measures
A significant number of PR practitioners and others use techniques that purport to measure the dollar value of publicity and the way it is supposedly more effective than advertising. Advertising Value...
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Use source gap analysis to find out the best source of information for your...
One of the contentious debates in the communication profession in recent years has been the preferred source of information for employees. On one side of the debate is the view by TJ Larkin that...
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Optimize use of your most important messages
Communicators are always under pressure to produce results despite limited resources. For instance, Trisha, a subscriber to my newsletter, Cutting Edge PR e-News, emailed me last week to ask my...
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Quick tests to check your readability
Photo by Pedro Santos on Unsplash. Key measures of your writing quality include reader understanding and recall of your message. One of the ways to facilitate maximizing comprehension and recall is to...
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How communication can improve online employee surveys
Traditionally, measurement has been a weak area of public relations practice. For various reasons, many PR people haven’t used measurement as much as they could to plan and implement PR activities....
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